Gift Baskets Statistics - A Historical View

Have you ever wondered when gift baskets where first documented? If so, the article below will be of great interest to you!

“This timeline was compiled after extensive research to learn when gift baskets were first created and how this wonderful gift has evolved. These facts are taken from an in-depth report which we share below.

Here’s a timeline, documented in the report Gift Basket Statistics 2001¹and the book, The Gift Basket Design Book by Shirley George Frazier.

	Year		History



	1913		The article, “Baskets for the New Baby,” is published in Woman’s Home Companion magazine.
	1927		Bon voyage baskets are featured in Pictorial Review magazine.
	1937		Popular Mechanics publishes an article entitled, “New Fruit Baskets.”
	1943		During World War II, an article in House Beautiful states that food baskets are “something to give to the rich.”
	1956		Sunset Magazine frequently features gift basket articles, including the instructional, “How to Pack a Gift Basket.”
	1970		The article, “These Gift Ideas Start with an Inexpensive Gift Basket,” in Sunset Magazine, shows seven stylish designs.
	1984		McCall’s and Glamour magazines publish the articles, “Bountiful Baskets to Take or Send” and “Gift Baskets that Anyone Can Create,” respectively.
	1991		In the article, “Gift Baskets: A Growing Category for Retailers,” Gifts & Decorative Accessories brands gift baskets as a hot retail product.
	1992		The National Association of Specialty Food Trade publishes the first in-depth report on gift baskets in “Today’s Specialty Food Consumer.”
	1993		Gift Basket Review’s survey estimates the industry value at $700 million.
	1996		A second survey from Gift Basket Review includes consumer trends and gift basket designers’ spending habits.
	1998		Giftware Business surveys gift basket buyers and reports their ages, salaries, and geographic locations.
	2000-		Gift basket industry facts and statistics continue to be cited in gift and gourmet magazines.

Statistics reports are found on the GiftBasketBusiness.com Web site.”

This article was copied and found at http://www.giftbaskettutorials.com/gift-baskets-statistics.htm

This entry was posted on Wednesday, September 24th, 2008 at 2:56 pm and is filed under Gift Giving. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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Gift Baskets Statistics - A Historical View

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